Analisis Hubungan Interorganisasi Ekosistem Bisnis Untuk Mendukung Proses Transformasi Digital Di Ukm

Kusmiyati Nabilah Lestari, Anjar Priyono


Penelitian ini bertujuan untuk memahami cara UKM mengelola hubungan interorganisasi ekosistem bisnis yang ada di sekitarnya untuk mendukung proses transformasi digital, sehingga transformasi digital yang dilakukan berjalan sesuai dengan harapan perusahaan. Penelitian ini dilakukan menggunakan studi kasus tunggal dengan pendekatan metode kualitatif untuk mengkaji data yang diperoleh dari wawancara, observasi, dan dokumen. Temuan pada penelitian ini menunjukan bahwa hubungan interorganisasi ekosistem bisnis dikelola dengan cara kolaborasi melalui jaringan kerja sama yang longgar antar mitra bisnis yang berada dalam ekosistem, sehingga mampu mendukung setiap tahap transformasi digital yang dilakukan oleh UKM.


Kata kunci: UKM, Ekosistem Bisnis, Transformasi Digital

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