The Existence of Cooperatives as a Way of Eradicating Dependence on Moneylenders (Marketing Perspective)

Monica Rosiana

Abstract


As we know, small and medium enterprises in Indonesia are currently experiencing many internal and external obstacles. One of the biggest obstacles is the issue of funds. Moneylenders use this to attract people's attention to borrow funds from them. This study aims to analyze the impact of the existence of cooperatives on people's dependence on moneylenders. As many as 150 questionnaires have been distributed to cross-village cooperatives in Karanglewas, Kedungbanteng, and Cilongok sub-districts who work as traders daily. The analytical tools used in this study were SEM AMOS 21.0, Microsoft Excel, and SPSS 25. Based on the results of analysis and interviews, it was found that the existence of cooperatives was able to reduce people's dependence on moneylenders.

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References


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