How To Respond The Pharmaceutical Company Market During The Covid-19 Pandemic (Study On Pt. Fulky Hasya)

Abstract

This research has two problem formulations, namely the response of pharmaceutical companies during the Covid-19 pandemic and the impact of the response of pharmaceutical companies during the Covid-19 pandemic. The purpose of this study is to see how the response of pharmaceutical companies during the Covid-19 pandemic. Marketing response means a response, action, or answer to a problem to certain conditions. Marketing is a form of achievement for the work of business activities with respect to the flow of goods and services from producers to consumers. . This study uses a qualitative method. This method was chosen because the data obtained from the researchers' interviews with related parties. In this study, researchers collected interview data and information, observation and documentation. In the discussion, the researcher explained how to respond to the covid pandemic 19 PT. And here the researcher finds a unique way in each of the answers submitted to the source, but there are also similar answers that actually have the same meaning. From the research conducted by the author, the following results were obtained: PT. Fulkihasya responded to the COVID-19 pandemic by monitoring the market and educating the market to improve its marketing performance.

Keywords: response, pharmacy, market monitoring, covid 19, case study.